brand identity, naming, copywriting, social, environmental, packaging
individual project @ The Shillington School in 2021
Crescent is a concept for an urban garden center in Tuscon, AZ. The startup needed a brand identify to embody its mission of giving city-dwellers an escape from the daily hustle and bustle. With colors and illustrations that were heavily influenced by the business’s location — desert sands, fresh greenery, cactus flowers, and pale blue skies — the brand elements come together to form a visual system that lives and breathes.