OVERVIEW

brand identity, naming, copywriting, packaging

ROLE

individual project @ The Shillington School in 2021

SUMMARY

"Therefore, the stereotype of the mathematician does not correspond to reality and the characteristics of his/her profession are in some respects very similar to those in other scientific fields. But there is a unique characteristic among them. This feature has been highlighted in one of the most famous and cited descriptions of the mathematicians’ activity, written by the mathematician Godfrey Harold Hardy in his book ‘A mathematician's apology’: "A mathematician, like a painter or a poet, is a maker of patterns. If his patterns are more permanent than theirs, it is because they are made with ideas." Hence, doing mathematics is not just creating and demonstrating theorems. Doing mathematics is a form of art and every true mathematician is an artist. As painters create their works with brushes and colors, mathematicians create their works of art, namely theorems and their proofs, with ideas and their imagination is free to go in search of beauty. Although defining the concept of beauty in mathematics is certainly difficult, it is nevertheless intimately associated with elegance and simplicity and every mathematician develops his/her own aesthetic sense."

The Myth of Being a Mathematician by Renato Pelessoni